This is Who We Are

The Animal Legal Defense Fund's new video is one of the most powerful and effective animal rights messages I have ever seen. With striking and often disturbing visuals accompanied by bold text and a fantastic, slightly haunting track by Gomez, the video produced by See3 paints the picture of a stark and frightful landscape of institutionalized animal abuse that is permitted if not sanctioned by an archaic legal system. But this isn't an imagined world. This is the shameful reality of the state of animal welfare under our current laws. This 2-minute video asks the viewer to consider the question: Is this who we are?

It challenges us to look at our priorities and to recognize our personal responsibility as part of a society that spends $18 billion on coffee and virtually nothing to protect animals, and whose laws do not distinguish your pet from your couch. ALDF asserts that we are better than that - and I believe them. And if we indeed are better than abuse, torture, or say apathy and complicity, shouldn't we hold not only ourselves but our society to a higher ideal?

ALDF has been fighting to protect the lives and advance the interests of animals through the legal system for more than three decades. They are a powerful force for change and an unwavering stand for justice. ALDF, This is who you've always been, and you are a source of inspiration to me.

Sign the Animal Bill of Rights